Getting Started

SWOT Analysis in Marketing

Marketing Research

Real Time Marketing

Brand Management

Social Media - Part 1

Social Media - Part 2

SEO Basics

Website Characteristics

Capturing Leads

Campaign Characteristics

This module will introduce students to the basics of Internet Marketing, including how to perform a SWOT Analysis and conduct market research. Discover how to use real time marketing and manage a brand with an online presence. Learn about using social media to market your brand and how to be visible using Search Engine Optimization. Lastly, learn about website characteristics and capturing leads.

What is Social Media?

Defining Your Social Media Policy - Part 1

Defining Your Social Media Policy - Part 2

Creating a Living Document

Keeping an Eye on Security

Rules to Follow When Posting - Part 1

Rules to Follow When Posting - Part 2

Benefits of Social Media

The Pitfalls of Social Media

Listen to Your Customers

This module will introduce students to social media in the workplace, including what social media is and defining your social media policy. Discover how to create a living document, keeping an eye on security, and the rules to follow when posting. Lastly, learn about the benefits of social media, the pitfalls to avoid, and how to use social media to listen to your customers.

Marketing Through the Internet and Social Media - Assessment

Learn how to effectively use internet and social media for efficient marketing with this free online course.

Marketing Through the Internet and Social Media

This free online course will introduce students to internet marketing course fundamentals, including SWOT analysis in marketing and marketing research. Students will also learn about social media in the workplace, including what social media is, defining your social media policy, and rules to follow when posting. So, why wait? Start this course today and learn how to effectively leverage social media for marketing.

Learning Outcomes

Introduction to Bing SEO

Importance of Keywords and Keyword Research

Lesson Summary

This module explores the basics of search engine optimisation, and examines the importance of keywords to website performances.

On-page Content Planning and Organisation

Technical SEO and Website Tools

Ad Partners

This module will guide you through how to effectively plan content, and organise it on your site. It also looks at techniques and issues surrounding SEO, as well as Bing Ad Partners.

Introduction to Bing SEO Course Assessment

Learn how to perform search engine optimization (SEO) using Bing in this free online certificate course.

Search Engine Optimization (SEO) is used by web designers to draw relevant traffic to websites by optimizing them to show up in search results. Bing is a search engine just like Google or Yahoo and this course explains how to optimize your website to make it easier to find when people use Bing to search for web content. We show you how search engines and SEO website tools work while we demonstrate the importance of keywords.

Tips to Build a Good Website

Selecting a Website Host and Domain Name

Designing a Mobile and Customer Friendly Website

Search Engine Optimization

Images for Your Website

In order to build and sustain your ideal customer base, you need a website that can broaden your reach as well as attract and retain your target audience. This module explores the strategies for achieving that aim. It guides you in choosing an ideal domain name and implementing other necessary functions of a good business website.

Building a Successful Business Website - Assessment

Learn how to grow your business by building the ideal commercial website in this free online course for entrepreneurs.

Building a Successful Business Website

The online marketplace is growing at a boundless rate and offers every kind of business a platform for greater success. This course explains how to build an effective commercial website. We show you how to make your business website attractive, easy to find online and simple to navigate. Most importantly, customers must be able to make purchases with ease. This course suits small business owners and entrepreneurs who want to harness the internet.

Social Media, Sales Psychology, and SEO

Marketing on Facebook and YouTube

Marketing on Twitter, Pinterest, and Quora

In this module, we will present a brief history of social media, including the different types. We will examine the relevance of social media marketing and sales psychology in the age of technology. Discover the strategies and benefits of SEO. You will also learn to use Facebook, YouTube, Twitter, Pinterest, and Quora as brand marketing tools.

Basics of Social Media Marketing - Course Assessment

This free online course teaches you how to use social media as a branding, marketing and sales promotion tool.

Basics of Social Media Marketing

Do you want to turn your social media account into a concrete marketing and sales machine? This digital marketing course explains how to harness social media to build up your personal or business brand. We demonstrate how to generate leads, raise brand awareness, improve customer support and increase sales conversion. The course provides proven business promotion and brand marketing strategies for Facebook, YouTube, Twitter, Pinterest and Quora.

Introduction to Digital Advertising and Marketing

Search Engine Optimisation (SEO)

Pay-Per-Click (PPC) Advertising

Social Media Marketing

Content Marketing

E-commerce Marketing

Mobile Marketing

This module will begin by helping you. We will also help you find information on the basic concepts of digital marketing. You will have the opportunity to evaluate the different types of digital marketing and content marketing. We will help you answer questions like "What is social media marketing?" and "what is Pay-per-click marketing?"

Basic Concepts of Digital Marketing - Course assessment

This free online digital marketing course explains how to use the internet to attract customers and build your brand.

Basic Concepts of Digital Marketing

This course discusses the important role played by digital marketing in attracting customers and driving growth. We discuss the role of digital marketing techniques, such as search engine optimization and mobile marketing, in business development. We describe the impact of social media and content marketing and establish the importance of pay-per-click and influencer methods. Sign up to learn how to harness the internet to build your brand.

Search Advertising and SEO: A Guide to SERPs and Organic Search

Optimising Campaigns with Google Ads

Google Ads: Formats, Features, and Advanced Strategies

Keyword Research and Match Types for Effective Google Ads

Strategies for Driving Traffic and Generating Leads

This module will teach you the fundamentals of search advertising and Google Ads. Dive deep into the various Google Ads formats and features to learn to create compelling advertisements. As you hone your skills with the uses of ad extensions, landing pages, and keywords, you will learn to develop effective lead generation strategies.

Strategic Search Advertising

Optimising Ad Groups and Keywords for High-Performance Search Ads

A Guide to Ad Performance and Quality Scores

Microsoft Advertising: Campaign Creation and Optimisation

The Google Ads Auction: Keywords, Bids, and Strategic Bidding

In this module, you will delve into the strategic components of search advertising. You will gain insights into optimising ad groups and keywords to maximise the effectiveness of your ads. The module will introduce you to Quality Score and Microsoft's advertising platform, helping you acquire expertise in planning a more purposeful ad campaign.

Course assessment

A free online course that teaches you the fundamentals of search advertising and designing effective ad campaigns.

Introduction to Search Advertising

Discover the fundamentals of search advertising, also known as paid search or search engine advertising, in this online course. You will get introduced to the basics of search engine optimisation to advanced Google Ads strategies. As you explore the intricacies of keywords, ad groups along with landing page optimisation, you will learn about both Google Ads and Microsoft Advertising. This course will help you acquire the digital marketing skills.

Introduction

Advantages of SEO

Your Journey and the Possibilities

This module explains the advantages of SEO (Search Engine Optimisation) for generating free traffic.  Learn about what's possible with free traffic, and find out what you will be learning and doing in this course.

Deciding on a Niche or a Subject for Your Website

In this module you will learn about evergreen niches, primary niches, secondary niches and sub-niches

Domain Names and Hosting

Important 'To Do' Tasks in Your Hosting Account

Using a Different Hosting Provider

Setting up WordPress

In this module you will build your website using best practices and create a good foundation for adding search engine optimised content.

Ranking Factors Explained

This module explains Google's ranking factors and what determines which websites and content rank on Page 1 of the search results.

Learn about 'RankBrain', 'user experience'm and understand what Google wants.  Fortunately, SEO is a level playing field and the old ranking 'tricks' no longer work.  This is good news for anyone creating a new website with the intention of attracting free traffic from the search engines.

Keyword Research for Website Posts and Articles

Writing Compelling Posts/Articles and Meta Tags

In this module you will learn how to create the kind of content that Google and the other search engines 'like'.

How to Optimise 'On Page' Content

This module shows you how to use best SEO practices to optimise your website content

Navigation, URL's, Loading Speeds, and More

Website structure plays an important part in attracting free traffic from the search engines and this module covers everything you need to know on this subject

Social Signals

Getting Backlinks the Easy Way

In this module you will learn what Social Signals are and how to create and build up Social Signals for your WordPress website.  You will also learn how to get 'backlinks' (incoming links from other relevant websites).

Ranking Videos in the Search Results

Video can be a powerful medium for free Google traffic. In this module you will learn about ranking videos on page 1 of the Google search results, using YouTube (which is owned by Google)

Build WordPress Sites That Attract Free Traffic - Course assessment

Learn how to use SEO and WordPress to attract free traffic from Google in this free online course.

Build WordPress Sites That Attract Free Traffic

In this free online course you will learn how to build a WordPress website that brings in visitors using SEO (search engine optimisation). Start the course and master the latest techniques for free, high quality traffic by getting the best out of your hosting providors, keywords and google rankings. Learn from an instructor who has been building and optimising WordPress websites since 2004.

Free Social Media Traffic

Paid Social Media Traffic

Email and Video Marketing

In this module, you will be introduced to website traffic and its importance. You will learn about the methods and strategies for generating traffic to your website. We will show you how to use Google Adwords, email marketing and article marketing to drive traffic to your website.

Course Assessment - Website Traffic Domination Guide - Get More Visitors a Day

Master the strategies and techniques for generating quality traffic to your website with this free online course.

Website Traffic Domination Guide - Get More Visitors a Day

Acquiring web traffic that converts to sales is the foundation of any successful online business. But where does web traffic come from and which source is most reliable? Sorin, your tutor, will teach you how to gain traffic in various ways, including how to get it for free through adverts on social media and other web platforms. By the end of this course, you will have discovered how to boost your website traffic the right way.

Ad Extensions and Dynamic Text

Ad Content and Campaign Exclusions

This module looks at the advanced features available on Bing Ads. It also discusses the importance of Ad content and campaign exclusions.

Optimizations and the Bing Ads Editor

Bing Ads Editor

This module examines how to optimize your Bing Ads campaign, and how to effectively use the reports function. It also walks you through the Bing Ads Editor.

Bing Ads Advanced Features and the Ads Editor Course Assessment

Learn how to improve search engine optimisation (SEO) using Bing Ads' advanced features and the Ads Editor tool.

Bing Ads Advanced Features and the Ads Editor

This free online Bing Ads course will teach you about the advanced features in Bing Ads and the Bings Ads Editor tool. You will learn about the different types of ad extensions that you can use, and how to make effective use of dynamic text. It will also teach you about the importance of accurate ad content, how and why to use campaign exclusions, how to effectively optimise your ads on Bing Ads, and much more.

YouTube - Intro and main concepts

You are about to learn the secrets of how to get more YouTube views, watch time & subscribers. This will be a careful, over-the-shoulder look at how the Gurus get massive views & subscribers. You will learn specific tools, strategies and techniques to get top rankings for your videos and greater success for your YouTube Channel.

Getting top rankings on YouTube

Learn how the right way to rank videos so you can get massive views. This section of the training will teach you how to get to the top of the YouTube search engines. You will also discover the secret to finding the best keywords fast. You will be shown additional YouTube tools and research information in this section.

Bonus tools and tips

We love to give our students extra bonuses. Here's two additional bonus videos to help be successful on YouTube. Inside these tutorials you will discover 2 new tools to help you get even more YouTube views, watch time & subscribers. Using these Tools can also save you a ton of time and effort.

How to Get More YouTube Views and Subscribers - Assessment

Learn the hidden YouTube secrets to getting massive views and subscribers with this free online course.

How to Get More YouTube Views and Subscribers

In this free online course you will learn the hidden secrets of YouTube the Gurus never share! You need cutting-edge tools, tips and strategies that really get the views, subscribers and watch time. Much of what is taught in YouTube courses just doesn't work anymore. These outdated methods may actually hurt your YouTube channel. You will be given an over-the-shoulder tutorial of specific tools and strategies to get top rankings in YouTube.

Starting Amazon Business

Fulfilment Options and Amazon Listing Page

Amazon Search and Product Creation

Pricing and FBM Shipping

This module will discover the steps necessary for starting a successful business on Amazon. You will learn how to create an Amazon account and the pros and cons of the Amazon fulfilment options for delivering customer orders. Also, you will learn how to create a product listing on Amazon and the effect of pricing on sales.

FBA and Reporting

Managing Orders and Seller Performance

Growing Amazon Sales and Sponsored Products

Brand Registry and International Sales

This module will discover different Amazon options that can assist you in growing your business. You will learn to increase seller performance and expand international sales by combining analytics and promotion.

The Ultimate Amazon Selling Guide - Course Assessment

This free online course will teach you to develop a successful international e-commerce business using Amazon.

The Ultimate Amazon Selling Guide

Do you want to learn how to make the most of selling on Amazon? Are you wondering how Amazon Ads works? Learn about the algorithms that power the world's largest online marketplace. Potential customers are waiting and in this course, you will discover how to launch a successful Amazon business and increase your earnings. So what do you have to lose? The advice in this course will benefit both you and your business.